BRT Fresh arrives in Pescara

BRT strengthens the BRT Fresh service network with the opening of a new branch in Pescara Ovest, a strategic location to serve the entire Abruzzo region.

The branch, equipped with a 120 sqm refrigerated cell and temperature control technologies, ensures optimal cold chain management for fresh food products between 0 and 4°C.

The opening follows the summer launches in Verona, Florence, and Parma, and is part of the 2025 expansion plan. The service, designed for both B2B and B2C, offers delivery to the floor, pre-scheduled time slots, flexibility, and constant monitoring.

With hundreds of active customers and a monthly growth rate of 20%, Pescara joins a network already present in 14 Italian cities. The goal? To support local excellence and strengthen BRT’s leadership in temperature-controlled transport.

The enhancement of BRT’s e-commerce transport services aligns with the growing trend in food and beverage purchases. According to the Geopost E-Shopper Barometer 2025, since 2023, groceries have seen one of the highest sales increases among Italy’s most active online shoppers. 64% regularly buy fresh food and beverages, and grocery products have shown one of the most significant year-over-year growths.

Specifically, since January 2025:

• 24% of regular buyers ordered fresh food and beverages online.
• 69% purchased ready meals (hot and cold) at least once a month.
• 61% bought frozen foods.
• 56% chose ready-to-cook meals.

Why do people choose to buy fresh food online?

• 62% for the convenience of ordering from home at any time.
• 49% appreciate not having to carry groceries.
• 38% find a greater variety of choices online.
• 56% consider it an effective way to save time.