Geopost celebrates the 100,000th Pickup point

It was celebrated in Rome, Italy, the event for the milestone of the 100,000 Out of Home collection and delivery point in Europe of Geopost.

The Geopost boasts a vast and widespread out of home network. The most widespread networks are in France with 18,000 pick-up and delivery points; Poland, 24,000; United Kingdom, 10,000; Germany, 8,000.

We are proud to be hosting the event celebrating this important milestone for our Group in Italy. Our key strengths are the extent of our network, innovation and sustainability, consistent with the buying behaviour of e-shoppers,” commented Stefania Pezzetti, CEO of BRT . “We will continue to strengthen Out-of-Home delivery because it is one of the options that consumers want when completing a purchase as well as being an important service for businesses. In fact, it can respond both to the need of customers to have more delivery options and to the need of C2C platforms, which are experiencing significant growth.”

Flexibility in delivery and pickup options is an increasingly popular factor for e-shoppers. As highlighted by the latest edition of Geopost’s E-shopper barometer (25,000 interviews in 22 European countries), consumers are increasingly turning to out of home delivery for a greater flexibility and convenience. The Out Of Home is constantly growing: deliveries to lockers and stores have registered a constant increase and now represent, respectively, 23% and 24% of the usual delivery locations, an increase of 3 and 4 points compared to last year.

In Italy, the network of 7,900 BRT-fermopoint pickup points has recently been integrated with lockers. Several stations are already active and by the end of the year there will be a total of 150 lockers in the main Italian metropolitan areas, with a development plan for the following years.