7. May 2024 | News

Presenting Singular by BRT

BRT launches Singular, a digital showcase developed with Geopost to support the growth of Italian SMEs.

With almost 100 years of experience in national transport and Italy’s economic and business fabric, BRT has decided to invest in first-rate Italian companies, giving them visibility and contributing to the development of their business. This is the concept behind Singular.

Italian treasures

Singular is a multi-brand platform, aimed in particular at small and medium-sized enterprises offering typical, unique, "singular" products.

Singular's goal is to bring to the fore Italy’s best kept secrets, granting visibility to young or family-run companies specialised in exclusive products and embodying a unique culture and skills. Here e-shoppers seeking authentic shopping experiences will be able to find high-quality artisanal products.

Singular is a large digital showcase with its own visual identity. It integrates easily and is compatible with the main Content Management Systems of e-commerce platforms. The platform connects niche Italian brands with millions of BRT and Geopost group users, and therefore potential buyers. No transaction is made on Singular. Users are redirected directly to the merchant's website to finalise the purchase.

The Singular platform will offer users a selection of unique products and a browsing experience inspired by social networks. It will be populated by authentic brands with a story to tell and high quality products in the lifestyle category, ranging from food and fashion to beauty and home furniture.

Italian treasures

Singular - focus food products and olive oil Singular - focus food products and olive oil

Singular is a multi-brand platform, aimed in particular at small and medium-sized enterprises offering typical, unique, "singular" products.

Singular's goal is to bring to the fore Italy’s best kept secrets, granting visibility to young or family-run companies specialised in exclusive products and embodying a unique culture and skills. Here e-shoppers seeking authentic shopping experiences will be able to find high-quality artisanal products.

Singular is a large digital showcase with its own visual identity. It integrates easily and is compatible with the main Content Management Systems of e-commerce platforms. The platform connects niche Italian brands with millions of BRT and Geopost group users, and therefore potential buyers. No transaction is made on Singular. Users are redirected directly to the merchant's website to finalise the purchase.

The Singular platform will offer users a selection of unique products and a browsing experience inspired by social networks. It will be populated by authentic brands with a story to tell and high quality products in the lifestyle category, ranging from food and fashion to beauty and home furniture.

In addition to having an e-commerce website, companies on Singular must be committed to the local economic fabric and to promoting responsible consumption. The sectors of greatest interest to BRT are haute couture, food, handicrafts and home design.

With this new service, BRT will help generate traffic to merchants' e-commerce websites, thus strengthening its position as a partner and business enabler and helping to boost the local economy.