This year as well, BRT will be participating in the Netcomm Forum, the leading event for the digital commerce ecosystem in Italy. The twenty-first edition will take place on May 6–7, 2026, in Milan at Allianz MiCo – Gate 4, within a single-level exhibition space spanning 35,000 square meters. BRT will be present with a dedicated stand – B30.
“Value Commerce – The New Era of Digital & Omnichannel Experience” is the theme of this year’s edition, focusing on the evolution of digital commerce: artificial intelligence, operational efficiency, customer experience, and responsibility are becoming key elements in rethinking supply chains, organizational models, and relationships between brands and consumers, with the goal of delivering increasingly authentic and personalized shopping experiences.
Today, e-commerce is an ongoing relationship, not just a simple purchasing action. Value Commerce requires personalized and reliable services, capable of dynamically adapting to people’s needs,” he comments. The Netcomm Forum represents a key opportunity to highlight the role of logistics as an enabler of business competitiveness in an increasingly complex and interconnected global market."
Emanuele Rollè, Chief Marketing & Communication Officer at BRT
In this context, BRT is embracing change by focusing on a tailored shopping experience that goes beyond the logic of price convenience alone, offering services built around the real needs of users.
OOH Solutions and the New Omnichannel Customer
On Thursday, May 7, Alberto Luisi, CEO of Fermopoint – BRT’s Out Of Home Division, will take part in the roundtable discussion “Content, services and logistics for the new omnichannel customer,” sharing BRT’s perspective on the evolution of proximity-based models and the importance of flexible, integrated solutions designed to meet new consumption habits.
