Due to its economic dimensions and its popularity among consumers, online shopping is increasingly central to businesses. The latest research by the Netcomm-School of Management eCommerce B2C Observatory of the Polytechnic University of Milan shows that in 2022 the value of online purchases in Italy reached 48.1 billion euros (+20% vs 2021). Product purchases contributed nearly 70% of the value generated (33.2 billion).
The figure for regular online shoppers is also significant: 56.4% of the 42.5 million Italians (aged 15 and older) regularly access the web1.
Progressively, consumers prefer online shopping: in 2021, 46% of e-shoppers made regular purchases on a monthly basis (+13% vs 2019). 84% of regular e-shoppers said they would like to receive shipping to their home but the percentage of those who prefer alternative solutions such as lockers (+7% vs 2019) and pickup points (+6% vs 2019), is growing2.
1Source: NetRetail 2022 - Netcomm.
2Source: E-Commerce Report | DPD Group.