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12. February 2024 | News

E-shopper barometer: Geopost releases the edition 2023/24

The new edition of the e-shopper barometer, the annual study by Geopost that explores the habits and preferences of e-shoppers in Europe, jas been released.

Conducted on a pool of 24,000 interviews across 22 European countries, the survey reveals interesting insights and e-commerce trends: in 2023 European e-shoppers go back to basics, focusing on price and simplicity.

In a challenging and ever-changing economic environment, online shopping is increasingly seen as a way to save money. According to the research, the main purchasing criteria of online buyers are  price, clarity, ease of purchase and returns, punctuality and delivery.

These criteria explain to a significant extent the growing success of out-of-home delivery and C2C platforms in 2023, continuing a development that has been observed for some years now.

Key takeaways

E-commerce is resilient

The share of regular e-shoppers (48%) has been stable for the past 3 years ; they keep purchasing overall the same quantity and types of product, except fresh food & beverages.

Tighter budgets shape shopping behavior

Regular e-shoppers continue to care about prices when purchasing, being less open to pay premium for sustainable products. .

Looking for alternatives through C2C

Shopping through C2C platforms keep on thriving this year, with more regular e-shoppers using them. The main driver of purchasing secondhand product is  economic reasons.

Increasingly use OOH delivery solutions

More and more regular e-shoppers use Out of Home solutions to get delivered, and locker stations are particularly in strong dynamics.

Locker stations are chosen for the peace of mind that comes of knowing that their parcel is secure and that they can retrieve it at their own convenience without having to rely on a second party.

With predictability still being their top preference in delivery

Knowing the exact 1-hour delivery timeslot and being able to choose the specific day/time of delivery remain important.

Discover the full study

Key takeaways

e-shopper barometer illustration women buy online e-shopper barometer illustration women buy online

E-commerce is resilient

The share of regular e-shoppers (48%) has been stable for the past 3 years ; they keep purchasing overall the same quantity and types of product, except fresh food & beverages.

Tighter budgets shape shopping behavior

Regular e-shoppers continue to care about prices when purchasing, being less open to pay premium for sustainable products. .

Looking for alternatives through C2C

Shopping through C2C platforms keep on thriving this year, with more regular e-shoppers using them. The main driver of purchasing secondhand product is  economic reasons.

Increasingly use OOH delivery solutions

More and more regular e-shoppers use Out of Home solutions to get delivered, and locker stations are particularly in strong dynamics.

Locker stations are chosen for the peace of mind that comes of knowing that their parcel is secure and that they can retrieve it at their own convenience without having to rely on a second party.

With predictability still being their top preference in delivery

Knowing the exact 1-hour delivery timeslot and being able to choose the specific day/time of delivery remain important.

Discover the full study